TIMOTHY ADETOMI

TIMOTHY ADETOMI

Retention Marketing Strategist | AI Workflow Automation

Lagos, NG.
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About

Retention Marketing Strategist with over 3 years of hands-on experience, adept at building lifecycle marketing systems that transform one-time buyers into loyal, long-term customers for B2B and B2C brands.

Proficient across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, I leverage a strategy-first mindset combined with data-driven decision-making and AI workflow integration to maximize revenue, improve retention, and significantly grow customer lifetime value.

Work

Self-Employed (LinkedIn)

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Retention Marketing Strategist

Lagos, Nigeria

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Contract

Summary

Led comprehensive email and SMS marketing initiatives for B2B and B2C clients, driving enhanced engagement, conversion, and customer lifetime value through Retention marketing strategies.

Highlights

Designed and executed full-funnel email marketing campaigns across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign for diverse B2B and B2C clients, significantly contributing to client growth and market penetration.

Optimized automated email flows, including welcome series, abandoned cart recovery, win-back, and post-purchase sequences, meticulously mapping each to client-specific customer journeys to maximize engagement and conversion.

Developed and implemented advanced list segmentation strategies, achieving precise audience targeting that reduced unsubscribe rates and increased message relevance, enhancing overall campaign effectiveness.

Crafted and implemented long-term retention marketing strategies that successfully increased repeat purchase behavior and significantly boosted customer lifetime value for eCommerce clients.

Integrated AI workflow automation into campaign pipelines, reducing manual effort, accelerating execution, and scaling personalized marketing with minimal overhead, improving operational efficiency by an estimated 46%.

Happy Bits

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Retention Marketing Strategist

Remote, United Kingdom

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Contract

Summary

Devised and executed lifecycle email marketing campaigns, significantly boosting subscriber engagement and click-through rates while maintaining exceptional list health.

Highlights

Designed and executed the 'Send with Love' gift box email marketing campaign, securing an outstanding 28% open rate and a massive 15.03% click rate.

Generated 60 high-intent web sessions from 546 targeted emails sent, driving targeted buyer intent.

Optimized campaign delivery mechanics to achieve a flawless 99% delivery rate and a negligible 0.5% bounce rate.

Maintained exemplary list hygiene and sender reputation with a 0% spam complaint rate and a mere 0.2% unsubscribe rate.

Education

OSUN STATE UNIVERSITY

Lagos, Lagos, Nigeria
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B.Sc. Human Physiology, Sport & Fitness Admin/Management

Languages

English

French

Basic

Yoruba

Native

Certificates

Marketing Strategy: Nurturing Your Customers

LinkedIn Learning Academy

Klaviyo Developer Certificate

Klaviyo

Klaviyo Deliverability Certificate

Klaviyo

Email marketing and Newsletter Marketing Foundation

LinkedIn Learning Marketing

Email Marketing Professional Certificate

Mailchimp

Digital Marketing Foundation

LinkedIn Learning Academy

Skills

Email Marketing

SMS Marketing

AI Workflow Automation

Klaviyo

Marketing Automation

List Segmentation

A/B Testing & Analytics

Campaign Management

Lifecycle Marketing

Retention Marketing

Customer Journey Mapping

SMS Campaign Management

List Segmentation & Targeting

Campaign Strategy & Management

Retention marketing strategist Zapier Customer Retention Automation Email Marketing Strategist || Klaviyo Email Marketing Email Marketing Strategist || Brevo Email Marketing Campaign and Automation Email Marketing Strategy Ceritifaction Email Marketing Strategy Certification CEREAL SPACE Email Marketing

Projects

Retention Marketing Project || E-Commerce Client (Confidential)

Retention Marketing Project || E-Commerce Client (Confidential)

Contract

Summary

Managed retention marketing and performance reporting for a confidential DTC/e-commerce client using Klaviyo Tracked and reported on overall account performance via Klaviyo's Customer Insights: conversion overview, funnel analysis, and cohort analysis Delivered measurable growth: conversions up 86% and attributed sales volume up 7% period-over-period, with sales volume reaching €3,462 Grew the active profile base by 5% (4,074 active profiles) and profiles-with-conversion by 83% (97 profiles), signaling improved list engagement and lifecycle health Reported using Klaviyo's native attribution tooling to separate attributed vs. unattributed conversions, giving the client clear visibility into what retention efforts were driving

Retention Marketing Strategist || Revenue Optimization | Shopify Recharge Subscription Integration

Retention Marketing Strategist || Revenue Optimization | Shopify Recharge Subscription Integration

Freelance

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Summary

1. Lead end-to-end recharge integration for shopify store, transforming one-time purchases into a scalable recurring revenue model. 2. Designed an optimized subscription offers (discount, delivery flexibility, ux layout) to increase customer adoption 3. Improved product page structure with a conversion focused subscription versus one-time purchase flow. 4. Built and configured subscription automation, customer self management, and back-end workflow. 5. Increase average other value through incentives

Happy Bits Retention & Email Campaign

Happy Bits Retention & Email Campaign

Contract

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Summary

Retention Marketing Strategist || Happy Bits (UK Custom Gift Box & Novelty Sock Brand) Executed a standalone Klaviyo email campaign for Happy Bits, a UK DTC gift box and novelty sock brand, built around a "Send with Love" theme Delivered strong engagement across 546 sends: 28% open rate and 15.03% click rate, both rated "Good" against Klaviyo benchmarks Maintained excellent list health: 99% delivery rate, 0.5% bounce rate, 0.2% unsubscribe rate, 0% spam complaints Drove 60 on-site sessions directly from the campaign

References

Sodeeq O. | CEO Sodyc Digitals

Timothy was hired for my Shopify store Klaviyo email marketing campaign to increase my customers retention and lifetime values, Timothy really delivered exceptional job for my brand, I will definitely recommend him for anyone who wants to get serious with customer retention. Thank you, Timothy, for your service.

Kemy O. | Network Marketing CEO

I hired Timothy for my Klaviyo E-mail marketing, and he did a wonderful job. I recommend working with him.